SK hynix Premium Goods
Extending Technological Identity into Premium Brand Experiences
VOWz led the SK hynix Premium Goods project as a design initiative focused on transforming the technological identity of a semiconductor company into refined everyday experiences. Based on key visual language derived from in-depth brand research, abstract technological imagery was reinterpreted through restrained graphics and meticulous finishing to establish a premium brand image. Throughout the design, VOWz carefully distilled and integrated visual elements symbolizing SK hynix’s precision and technological reliability, with the contrast of black and gold creating a sophisticated and stable impression.
Extending beyond the brand itself, the project was designed by VOWz through collaborations that reach into regional and lifestyle contexts, allowing SK hynix’s values to be experienced across diverse settings. Through premium brand objects where technology, culture, and sensorial experience are brought into harmony, SK hynix’s identity is realized as a layered and immersive experience—one that maintains its stature as a global technology leader while remaining naturally embedded in everyday life.
