HMG Driving Experience Center Souvenir
Exclusive Merchandise Design
To enhance the brand experience for all visitors to HMG Driving Experience Center, Korea’s largest driving facility, VOWz developed a merchandise line that embodies the essence of HMG DX. The collection was designed to reflect the center’s eight unique circuit courses, offering a tangible connection between the driving experience and branded items.
From product selection to graphic execution, VOWz translated the identity of HMG DX into a bold and cohesive visual system. The graphic motifs draw inspiration from the fundamental curves and straight lines of each course, forming a modular pattern that evokes movement and precision. A monotone palette, referencing asphalt textures and directional guides on the track, further grounds the collection in its driving heritage.
