SK hynix General Goods
Experiencing SK hynix’s Design Language in Everyday Life
VOWz designed SK hynix General Goods as a line of goods intended to create brand experiences that seamlessly integrate into the everyday lives of employees. Our scope encompassed product graphics, packaging, and material expression, ensuring that SK hynix’s corporate identity and user experience are organically connected. Going beyond functional objects, VOWz focused on creating design outcomes that visually communicate the values and attitude of a technology-driven company.
This project reveals the brand’s symbolic and technological imagery through variations in color, graphics, and materiality. Through a design language in which precision, experimentation, and everyday familiarity coexist, users subconsciously experience the world of SK hynix. General Goods functions not merely as internal consumables, but as a design archive that records the brand’s cultural and technological identity—serving as a medium that continually reinforces the direction SK hynix aspires to in everyday moments.
