Disney + Premium Goods
Welcoming Excellence with Disney+ Premium Touch
VOWz designed a premium goods package based on Disney+’s renewed brand color, created as a symbol of welcome and appreciation for the staff and cast involved in Disney+ original productions. The package was composed of everyday-use items, carefully curated to balance practicality with an immersive expression of the Disney+ brand identity.
Most notably, the oversized outer box embodies the concept of a “gift box” in its purest form, delivering not only functional value but also a sense of excitement and impact through the unboxing experience and its commanding scale. Featuring a partitioned interior and a welcoming message—“Welcome to the Disney family”—the act of opening the box itself becomes a memorable premium brand experience.
