Korean Air Onboarding Kit
A Welcome Experience Designed with Brand Heritage and Everyday Function
VOW designed a bespoke onboarding kit to welcome Korean Air’s new collaborators—a kit that communicates the brand’s identity and attention to detail through every element.
From the outer box reflecting Korean Air’s renewed CI, to a foldable shoulder bag designed for in-flight practicality, the Korean Air X MIR collaboration tumbler features a runway graphic on its body—a subtle yet striking nod to the brand’s aviation identity. Other inclusions such as an embroidered keyring, a large-format sticker pack, a minimal notebook and gel pen, and a name tag illustrated with aviation-inspired visuals complete the kit.
Every Component was thoughtfully curated and produced under VOW'S full creative direction, balancing functionality, aesthetics, and brand coherence.
From the very first unboxing, the kit offers a tangible expression of Korean Air's care and refinement—an object that bridges present engagement with a future-forward brand experience.
Korean Air Onboarding Kit Design
Creative Direction
Soocheol Shin
Project Management
Soocheol Shin
Lead Design
Yeana Jo
Identity & Sub Design
Juyoung Bang
