Korean Air Brand Experience Goods
Celebrating the New Era : New CI Onboarding Kit & Travel Mate MD Collection
VOWz designed a comprehensive brand experience for Korean Air, encompassing the ‘Onboarding Kit’ distributed to all employees to celebrate the reveal of the new CI and integration with Asiana Airlines, and the ‘Travel Mate MD’collection sold at e-skyshop. VOWz reinterpreted Korean Air’s unique heritage and future-oriented values into a sophisticated visual language, designing a consistent brand narrative that resonates with everyone from internal employees to general customers.
For the Onboarding Kit, VOWz visualized the vision of a new era, fostering a sense of unity and pride among employees as they face a historic turning point in the aviation industry. Meanwhile, the Travel Mate MD series was designed to extend the excitement of travel into daily life, applying aviation-inspired aesthetics to practical goods. Through this project, VOWz established a cohesive design language that bridges internal solidarity and customer experience, firmly positioning Korean Air’s identity within a premium lifestyle context.
