Korean Air Brand Experience Goods
A Brand Experience Design Extending Aviation Identity into Everyday Life and Travel
This project was conceived by VOWz as a brand experience design that extends Korean Air’s brand identity and aviation-inspired visual language into everyday life. From the first moment of welcoming internal members to the various touchpoints where travel memories continue, VOWz connected the moments in which the brand meets its users through a single, cohesive design language, applying elements symbolizing the aviation industry and Korean Air’s distinctive visual system in a restrained manner to balance functionality and aesthetics.
By simultaneously considering practicality and emotion, this collection translates the care and trust that Korean Air stands for into a tangible brand experience. Moving beyond specific spaces or situations, the design allows the brand to be naturally recognized and experienced in everyday life, presenting Korean Air’s identity as part of a lifestyle that bridges the present and the future.
