Korean Air for Kids Goods
In-Flight Giveaways Designed to Extend the Memory of Flight into Children's Everyday Lives
VOWz designed a series of children’s giveaway goods that capture the identity and core values of Korean Air. Rather than relying on popular character IPs, VOWz developed original graphics rooted in Korean Air’s brand heritage and aesthetics, creating items that are uniquely tied to the airline’s identity. These goods were conceived not as one-time in-flight consumables, but as practical objects that children can continue to use in their daily lives. From material selection to graphic development, every decision was made to elevate the travel experience into a memorable and brand-positive encounter for young passengers.
The collection includes interactive and comfort-focused elements designed to engage children throughout the journey and beyond. Play-oriented experiences encourage creativity, concentration, and imaginative exploration in a safe and reusable way, while comfort-focused designs enhance relaxation during travel and remain functional after the flight. Through this approach, VOWz translated Korean Air’s values into thoughtful experiences tailored specifically for young travelers, extending the brand’s care and attention into moments of play, rest, and lasting memory.
