KickFlip POP-UP Store Goods
'Flip it, Kick it!' Official MD Design
VOWz designed the official MD for the pop-up store 'Flip it, Kick it!' by the male idol group 'KickFlip.' Visualizing the dynamic vitality and free energy embodied in the group's name, we completed a hip and sporty MD collection. By adding free-spirited doodle graphics to a chic black-and-white tone, we sensuously expressed the unique street sensibility of KickFlip.
VOWz planned this project not just as simple merchandise, but as a medium for fans to experience KickFlip's core values of 'RUN (racing towards dreams)' and 'freedom' in their daily lives. By wittily incorporating handwriting and drawing elements into lifestyle items targeting teenagers—such as diaries, ID photo holders, and tarpaulin bags—we designed a brand experience that allows users to deeply immerse themselves in the group's narrative simply by owning the goods.
