SK hynix Welcome Kit
Visualizing the Journey of Innovation for Newcomers
VOWz led the design of the SK hynix Welcome Kit, allowing new hires to intuitively experience the pride of being part of the 'Global No.1 AI Memory Company.' Defining the onboarding process not merely as joining a workforce but as the 'beginning of a new journey,' we clearly embodied a message of hospitality through a symbolic mini-carrier package and intuitive brand graphics.
By integrating the brand’s signature colors and technological motifs into a refined design language, VOWz designed the kit so that newcomers naturally internalize SK hynix’s vision and innovative values with every use of their daily essentials. This welcome kit serves as the first touchpoint to instill a sense of belonging, functioning as a powerful brand experience that communicates the attitude of a global technology leader.
