Summoners War Goods
Panda Warrior Doll & Key Ring / Devilmon Fur Hat
VOWz designed a merchandise collection to extend the universe of the global mobile game Summoners War: Sky Arenainto physical reality, allowing users to vividly enjoy the game beyond the screen. We focused on blurring the boundary between the game and daily life by reinterpreting virtual monsters not merely as character products, but as witty objects that naturally blend into the user's lifestyle.
We designed a brand experience that helps fans form a special bond by physically interacting with in-game characters. Through high-quality goods and collectible packaging, VOWz aimed to gift fans of Summoners War with lasting memories and touching moments that carry meaning far beyond simple products.
