Nexon Blue Archive Goods - Apparel
Translating Virtual Aesthetics into Tangible Wearable Design
VOWz expanded the Blue Archive universe beyond simple collectibles into the realm of 'fashion,' an intimate part of fans' daily lives. The project focused on reinterpreting the refreshing and vibrant sensibilities of the academy city 'Kivotos' into wearable designs, seamlessly weaving the unique narratives of the characters and stories into the textures of fabrics and the silhouettes of the garments.
Grounded in the minimalist aesthetic of the in-game UI, symbolic character elements were visualized into sophisticated graphics, enabling fans to naturally express the identity of Blue Archive within their personal styling. This established an organic brand experience that translates the joy of the virtual world into a tangible lifestyle reality.
