Samsung Health Giveaway
A Welcome Experience Designed with Brand Heritage and Everyday Function
This limited-edition metal keyring was crafted by upcycling genuine duralumin from the retired aircraft BOEING 777-200ER (HL7574), which completed 13,659 flights and recorded 91,177 hours of operation over its lifetime. Each keyring carries the physical traces and emotional narrative of that flight history.
VOW reinterpreted Korean Air’s heritage through design, transforming time in the sky into a tactile, lasting object. From concept development to product design, packaging, and production coordination, VOW oversaw the entire process— translating Korean Air’s archive into an object of everyday value.
This limited-edition metal keyring was crafted by upcycling genuine duralumin from the retired aircraft BOEING 777-200ER (HL7574), which completed 13,659 flights and recorded 91,177 hours of operation over its lifetime. Each keyring carries the physical traces and emotional narrative of that flight history.
VOW reinterpreted Korean Air’s heritage through design, transforming time in the sky into a tactile, lasting object. From concept development to product design, packaging, and production coordination, VOW oversaw the entire process— translating Korean Air’s archive into an object of everyday value.
