Samsung Health Giveaway
A Connected Wellness Experience Rooted in Daily Rhythm and Expressed Through Brand-Centric Design
VOWz developed a brand experience for Samsung Health, a personalized digital healthcare platform created by Samsung Electronics with a strong and growing user base in Korea. As a leading force in digital health innovation, Samsung Health continues to shape user lifestyles through technology and data. Through this project, VOWz amplified the platform’s core identity by delivering a distinctive, design-led interaction aligned with Samsung Health’s vision. From concept to execution, the experience was designed to communicate the brand’s values in a clear and memorable way.
The graphic system applied across the product and packaging was inspired by the slogan “A Healthy Day Begins” and draws from the concept of biological rhythms shaped by consistent daily routines. These balanced biorhythms are expressed through orderly visual patterns, while Samsung Health’s identity—naturally embedded in users’ everyday lives—is represented through a gradient using the brand’s signature colors. This gradient symbolizes connected care: the seamless connection between the mobile platform, the service, and the user, positioning Samsung Health as a leader in Korea’s digital healthcare landscape.
